B2B sales are hard. Sometimes, you just need a little help from your friends… or, more accurately, from some amazing B2B sales tools.
If you’re in sales, chances are you’re always on the lookout for new leads and ways to increase your conversion rate. And while there are a million different sales techniques out there, sometimes the best way to close a deal is simply to have the right B2B sales tools for the job.
That’s why we’ve put together this list of what we think are the most comprehensive B2B sales tools out there.
These software solutions provide you with the ability to work smarter, not harder. They give you the data and insights you need to make informed decisions, and they automate repetitive tasks so you can focus on selling.
But, how do you think sales tools exactly help your business? Let’s analyze it in detail.
Benefits of Using B2B Sales Tools
There are plenty of benefits of using sales tools. Here are the most important ones:
1. Helps you generate more sales: The goal of any salesperson is to increase revenues via sales, and sales tools can help you do just that. By automating repetitive tasks, running reports, and providing you with data-driven insights, sales tools free up your time so you can focus on selling.
2. Increases your productivity: Sales tools help you work smarter by automating tasks, organizing your leads, and giving you the information you need to make informed decisions. This way, you can sell more in less time.
3. Provides insights into your performance: Without data, it’s impossible to improve your sales performance. But with the right sales tools, you can track your progress, identify areas for improvement, and adjust your strategies accordingly.
4. Helps you build relationships: In sales, relationships are everything. And with the help of sales tools, you can develop stronger relationships with your clients by staying organized, keeping them updated, and responding to their needs quickly.
5. Saves you time and money: Sales tools can save you a lot of time and money by automating tasks, generating leads, and providing insights that help you generate more revenues. In other words, they help you get more bang for your buck.
Now that we know how important sales tools are let’s take a look at some of the most comprehensive B2B sales tools out there:
Top 6 B2B Sales Tools for Your Sales Management
1. Salesforce:
Salesforce is a comprehensive CRM tool that gives sales teams the ability to track their performance, manage their leads, and convert more clients.
Key Features of Salesforce
- Advance lead and contact management: One of the best features of Salesforce is its lead and contact management system. With this tool, you can capture leads from multiple sources, track their progress, and score them according to their buying potential.
- Opportunity management: Salesforce also has a great opportunity management system that allows sales teams to track their deals and pipeline, and forecast their sales. This way, you can always know where you stand and what needs to be done to close a deal.
- Sales performance tracking: Another great feature of Salesforce is its sales performance tracking system. With this tool, you can see which deals are close to being closed, what the value of your pipeline is, and where you need to focus your efforts to boost the ROI.
- Reporting and analytics: Salesforce provides sales teams with reporting and analytics tools that give them insights into their performance. With this information, you can identify areas for improvement and make changes to your sales strategies.
- Customizable dashboards: Last but not the least, Salesforce gives sales teams the ability to customize their dashboards. This way, you can see the information that is most important to you and your team.
Cons
One of the main drawbacks of Salesforce is that it is a complex tool. There is a steep learning curve associated with this tool, and it can take some time for sales teams to get accustomed to its features and functions.
Pricing
Salesforce has a subscription-based pricing model, and the cost of the tool depends on the number of users and the features you need. Here are the packages:
- Essentials — $25/user/month
- Professional — $75/user/month
- Enterprise — $150/user/month
- Unlimited — $300/user/month
2. HubSpot Sales
HubSpot Sales is a sales toolkit that helps sales teams convert more sales by providing them with the tools they need to succeed.
Key Features of HubSpot Sales:
- Document management and tracking: One of the best features of HubSpot Sales is its document management and tracking system. With this tool, you can keep track of your sales documents and make sure that they are always up to date.
- Conversation intelligence: Another great feature of HubSpot Sales is its conversation intelligence tool. This tool allows you to listen to your sales calls and identify areas for improvement.
- Sales automation: HubSpot Sales also has a sales automation tool that helps you automate your sales process. With this tool, you can set up rules and triggers to automate your tasks and keep your sales process running smoothly.
- Custom reporting: HubSpot Sales gives sales teams the ability to create custom reports. With this tool, you can track your progress, identify areas for improvement, and make changes to your sales strategies.
Cons
One of the main drawbacks of HubSpot Sales is that it is a bit pricey.
Pricing
The price differs based on the number of users. And the packages include:
- Starter — $50/month for a minimum of 2 users
- Professional — $500/month for a minimum of 5 users
- Enterprise — $1,000/month for a minimum of 5 users
3. Pipedrive
Pipedrive is a sales CRM that helps sales teams stay organized and sell to more clients by keeping them focused on their most important tasks. The tool has been designed to help sales teams close deals faster by providing them with the advanced features they need to succeed.
Key Features of Pipedrive:
- Visual pipeline: A key feature of Pipedrive is its visual pipeline. With this tool, you can see your entire sales process from start to finish. This way, you can always know where you stand and what needs to be done to close a deal.
- Advanced email integration: Another great feature of Pipedrive is its advanced email integration. With this tool, you can connect your email account to Pipedrive and get real-time updates on your sales process.
- Customizable dashboards: Last but not the least, Pipedrive gives sales teams the ability to customize their dashboards. This way, you can see the information that is most important to you and your team.
- Mobile apps and integration: Pipedrive also has mobile apps for iOS and Android devices. With these apps, you can access your sales data from anywhere. And, Pipedrive integrates with several third-party tools.
Cons
Pipedrive has relatively fewer features as compared to other sales tools. So, if you are looking for advanced features, then this tool might not be the best option for you.
Pricing
For Pipedrive, you can also avail of a 14-day free trial before opting for any paid plan. The paid plans are only available once you subscribe to the tool.
4. Zoho CRM
Zoho CRM is another powerful B2B sales tool that help sales teams stay organized and sell more by providing them with the tools they need to succeed.
Key Features of Zoho CRM:
- SalesSignals: Zoho CRM comes with a feature called SalesSignals. With this tool, you can get real-time customer notifications during the sales process.
- Validation rules: Another great feature of Zoho CRM is its validation rules that allow you to ensure that the date of the sale is always accurate.
- Multi-user Portals: Last but not the least, Zoho CRM also has a feature called Multi-user Portals. It allows users to access different parts of the sales process.
Cons
Zoho requires a lot of customizations initially to make it work for your business. So, if you are not willing to put in the effort, then this tool might not be the best option for you.
Pricing at Annual Billing
- Startup — $10/user/month
- Professional — $18/user/month
- Enterprise — $30/user/month
- Ultimate — 33/user/month
5. Rangeflow
Rangeflow is the newest sales tool on the market. It is one of the most powerful cold emailing tools. It is a simple yet powerful Gmail extension that allows you to manage your sales process from your inbox.
Key Features of Rangeflow:
- Inbox integration: The best thing about Rangeflow is that it integrates with your Gmail inbox. This way, you can manage your sales process without leaving your inbox.
- Templates: Another great feature of Rangeflow is its templates. With this tool, you can create custom email templates for different stages of the sales process.
- Data tracking: Last but not the least, Rangeflow also allows you to track your sales data. With this tool, you can see which emails are getting responses and which are not.
- Integration with Google Spreadsheets: Rangeflow also integrates with Google Spreadsheets allowing you to keep track of your sales data in one place.
Cons
Rangeflow is a new tool and it doesn’t have many features as compared to other sales tools. But, it offers extensive customization options that make it a great tool for sales teams.
Pricing
Rangeflow has only one plan that costs $29/user/month for all the features.
6. Salesloft
Salesloft is a sales intelligence tool that helps sales teams stay organized, automate their sales process, and grow business revenues.
Key Features of Salesloft:
Calendaring: The calendaring feature of Salesloft allows you to see your sales appointments in one place. With this tool, you can also schedule sales calls and meetings.
CRM Sync: Another great feature of Salesloft is its CRM sync. With this tool, you can keep your sales data in one place. And, you can also sync your Salesloft account with your CRM.
Integrations: Salesloft also integrates with several third-party tools. With these integrations, you can get the most out of this sales tool.
Cons
Salesloft doesn’t have a free trial. So, if you want to try this tool, you will have to subscribe to a paid plan.
Pricing
Salesloft has four pricing plans that are based on the number of users.
