Blogging outreach is one of the most effective ways to get your blog content in front of a new audience.
It involves reaching out to other bloggers and website owners in your niche, asking them to share your content with their readers. And, it can be done in several ways, including guest blogging, writing blog posts for other sites, or simply networking with other bloggers and site owners.
No matter why you do that, proper outreach can help you attract new readers, build relationships with other bloggers, and get your name out there.
If you’re looking to start an outreach in blogging campaign for your blog, here’s a comprehensive guide on how to get started.
What is Blogging Outreach?
First of all, let’s define what outreach is. Outreach is the process of connecting with people, usually to promote something.
And in the context of blogging, outreach refers to the act of connecting with other bloggers and website owners to promote your blog content and get into different types of strategic partnerships.
This can be done in several ways including email, and social media connections.
There are a few reasons why outreach is so important for bloggers. For one, it helps you get your content in front of a new audience.
If you’re able to land a guest post on a popular blog in your niche, you could potentially reach thousands, if not millions, of new readers. And, if even a small percentage of those readers visit your blog and subscribe to your email list, that’s a huge win.
In addition to growing your audience, outreach can also help you build relationships with other bloggers. If you’re regularly guest posting on other blogs or writing posts for other sites, you’ll inevitably start to build up relationships with the people you’re working with.
1. These relationships can be beneficial in several ways. First of all, they can help you promote your content. If you have a good relationship with another blogger, they’re more likely to share your content with their audience, which can help you attract new readers.
2. Secondly, these relationships can lead to other opportunities down the road. For example, if you build a good relationship with a popular blogger in your niche, they may be open to doing a joint webinar or guest post swap in the future. These types of opportunities can help you further grow your blog and reach an even larger audience.
Finally, outreach can also help increase the authority of your blog. If you’re able to get your content featured on high-quality websites and blogs, that will show Google and other search engines that your site is a reputable source of information.
As a result, your blog will likely start to rank higher in search engine results pages (SERPs), which can lead to even more traffic and growth for your site.
Different Reasons for Doing Blogging Outreach?
Now that we’ve gone over some of the reasons why outreach is so important for bloggers, let’s take a look at the available different types of outreach.
1. Guest blogging
One of the most popular methods of outreach is guest blogging. Guest blogging involves writing a blog post for another website or blog in your niche. In exchange for your article, you typically get to include a link back to your website or blog.
It is a great way to get your content in front of a new audience and grow your readership. But it’s important to note that not all guest blogging opportunities are created equal.
There are many low-quality websites and blogs out there that will accept just about any guest post submitted to them. But these sites typically don’t have a very large audience, so it’s not worth your time to write for them.
Instead, you should focus on writing for high-quality websites and blogs that are relevant to your niche. These sites will typically have stricter guidelines for what they’re looking for in a guest post, but they’re also more likely to have a larger and more engaged audience.
As a result, guest blogging can be a great way to get your content in front of new readers and grow your blog. But it’s important to make sure you’re writing for the right types of sites to optimize the results of your efforts.
2. Writing blog posts for other sites
Another popular type of outreach is writing blog posts for other sites in your niche. It is similar to guest blogging, but instead of writing a guest post for another site, you’re writing a post that will be published directly on their site.
And it can be a great way to get your name and your blog out there, as well as grow your audience. But, again, it’s important to make sure you’re only writing for high-quality websites that are relevant to your niche.
3. Linking to other bloggers
Linking to other bloggers is another great way to build relationships and grow your blog. Whenever you write a blog post, be sure to include links to other articles or posts that are relevant to the topic you’re discussing.
Not only is this a great way to provide your readers with more information, but it’s also a great way to build relationships with other bloggers. When you link to another blogger’s post, they’ll typically get an email notification letting them know that you’ve linked to them.
It helps you start a conversation and build a relationship with that blogger. And if they like what they see, they may even link back to one of your posts in the future.
4. Commenting on other blogs
Commenting on other blogs is another great way to reach out to other bloggers and grow your blog. Whenever you read a blog post that you find interesting, be sure to leave a comment.
In your comment, be sure to include a link back to your website or blog. And, that will help you get your name out there and let other bloggers know that you’re interested in what they have to say.
5. Participating in online communities
There are many online communities dedicated to just about every topic imaginable. And participating in these communities is a great way to connect with other people who share your interests.
Most online communities will have some sort of discussion forum where members can post questions, start discussions, and interact with each other. These forums are a great place to introduce yourself and start building relationships with other community members.
You can also use online communities to promote your blog posts and articles. Whenever you write something new that you think would be of interest to the community, be sure to post a link to it in the forums.
Just be sure not to spam the forums with your links or self-promote too much. Most communities are very strict about their rules / regulations and will ban members who are found to be breaking the rules.
6. Affiliate marketing
Affiliate marketing is a great way to grow your blog and make some extra money at the same time. Affiliate marketing is when you promote other people’s products or services on your blog, and you earn a commission for every sale that you generate.
For example, let’s say that you have a blog about gardening. You could sign up for an affiliate program with a company that sells gardening supplies. Then, whenever you write a blog post about gardening, you could include links to the products you’re promoting.
If someone clicks on one of your links and buys something from the company you’re promoting, you’ll earn a commission on the sale.
With blogging outreach, you can use your blog as a platform to reach out to other bloggers and build relationships. By guest posting, linking to other blogs, commenting on other blogs, and participating in online communities, you can help grow your blog and attract new readers.
How to Do Blogging Outreach?
Now that you know why outreach is so important, let’s take a look at how to do it. While there are many different ways to go about conducting an outreach campaign, here are five of the most effective methods:
Step#1: Find Prospects
The first step in any outreach campaign is to find potential prospects. In other words, you need to identify the bloggers and website owners that you want to connect.
Ideally, you want to focus on finding people who are already writing about topics related to your niche. That way, it will be easier to pitch them guest post ideas or ask them to share your content with their audience.
There are a few different ways you can find these types of prospects. One of the simplest methods is to use Google search operators.
For example, if you wanted to find guest post opportunities in the fitness niche, you could do a Google search for “keyword” + “write for us.”
You can also use Google to find bloggers in your niche by searching for something like “keyword” + “top blogs.” It should bring up a list of popular blogs in your niche that you can then reach out to.
Another great way to find prospects is to use social media. Twitter and LinkedIn are both great Social networks for connecting with other bloggers and website owners.
To find prospects on Twitter, simply search-relevant keywords or hashtags. For example, if you wanted to find fitness bloggers, you could search “#fitnessblogger.”
On LinkedIn, you can use the “Advanced Search” feature to find prospects that fit your criteria. Simply enter relevant keywords, industries, and locations, and LinkedIn will bring up a list of potential prospects that you can connect with.
There are also a few tools that can help you find prospects. One of the best is Hunter.io. It tool allows you to enter a domain name and it will show you all of the email addresses associated with that domain.
And, that tool can be helpful if you want to reach out to someone but you’re not sure what their email address is. You can also use Hunter.io to find the contact information for website owners and bloggers who don’t have their email addresses listed on their sites.
Another great tool for finding prospects is BuzzSumo. It tool allows you to see the most popular content across all social media platforms.
You can also use it to find the most popular content in your niche. Simply enter in a relevant keyword, and BuzzSumo will show you the most popular articles that have been shared on social media.
You can then reach out to the authors of these pieces and pitch them your idea for a guest post or ask them to share your content with their audience.
Step #2: Create a List
Once you’ve found some potential prospects, it’s time to create a list of people that you want to reach out to. Your prospect’s list should include the name of the person you want to contact, their website or blog URL, their email address (if you have it), and a brief description of why you’re reaching out to them.
Creating the list will help you keep track of who you’ve contacted and who you still need to reach out to. It will also make it easier to personalize your outreach emails later on.
5 Tips to Create Lists for Blogger Outreach
To get the most out of your list building for blogger outreach, you can use some simple tips and methods.
1. Get specific with your niche – The more specific you are with your niche, the easier it will be to find bloggers that write about similar topics. This way, you can be sure that they’ll be interested in what you have to say.
2. Get the correct contact information – Before you add someone to your list, be sure that you have the correct contact information for them. The last thing you want to do is reach out to someone and realize that you don’t have their correct email address.
3. Save time with a tool – There are a few different tools that can help you find contact information for potential prospects. Hunter.io is one of the best and it can save you a lot of time that you would otherwise spend looking up the information manually.
4. Be organized – Keeping your list organized will make it easier for you to keep track of your outreach campaign. Having all of the information in one place will also save you time when it comes to writing personalized emails later on.
5. Keep it updated – As you reach out to people on your list, be sure to update it accordingly. With that, you’ll always have an accurate and up-to-date record of who you’ve contacted and who you still need to reach out to.
Step #3: Personalize Your Emails
Once you have your list of prospects, it’s time to start reaching out to them. The best way to do that is by emailing them directly.
When crafting your outreach email, be sure to personalize it for each recipient. Mention something that they’ve written about or an article that they’ve recently published.
It shows them that you’re familiar with their work and that you’re not just sending out a generic email.
In your email, be sure to mention what you do and why you’re reaching out to them. For example, if you’re a fitness blogger, you could say something like, “I’m a fitness blogger who specializes in healthy recipe creation. I noticed that you recently published an article on the best healthy breakfast recipes.
I have a similar recipe that I think your readers would love. I would be happy to share it with you for use on your site.”
Be sure to keep your emails short and to the point. No one wants to read a long, rambling email from someone they don’t know.
4 Examples of Personalized Blogging Outreach Emails
There are many different ways that you can personalize your outreach emails. Here are four examples of personalized emails that you can use as inspiration for your own campaign.
Example#1:
Subject Line: I’m a big fan of your work
Hi (Name),
I wanted to reach out and say that I’m a big fan of your work. I’ve been following you for a while now and I really enjoy reading your blog posts.
I’m also a big fan of (specific thing that they wrote about). It was really helpful and informative. I learned a lot from it.
Anyway, I just wanted to say thanks for all the great content that you produce. It’s really appreciated.
Best,
(Your name)
Subject Line: I have a similar recipe that your readers would love
Example#2:
Hi (Name),
I’m a fitness blogger who specializes in healthy recipe creation. I noticed that you recently published an article on the best healthy breakfast recipes.
I have a similar recipe that I think your readers would love. I would be happy to share it with you for use on your site.
Here’s a link to the recipe: (Your recipe link)
Thanks,
(Your name)
Example#3:
Subject Line: I have a great guest post idea for {blog name}
Hi (Name),
I was thinking about your blog {blog name} and I had a great idea for a guest post.
I think your readers would really enjoy a post on (topic) as you have already written a post on a similar topic. {post link}
I have a lot of experience with that topic and I would be happy to share my knowledge in a guest post for your site.
Thanks,
(Your name)
Example#4:
Subject Line: Love your product
Hi (Name),
I just wanted to reach out and say that I love your product reviews. I’m always looking for new products to try and your blog is one of my go-to sources for honest and unbiased reviews.
Thanks for doing what you do. It’s really appreciated.
Best,
(Your name)
Step #4: Follow Up
If you don’t hear back from a prospect after your initial email, don’t be afraid to follow up. Simply send them a brief email letting them know that you’re just following up on your previous email.
It’s also a good idea to mention something new in your follow-up email. It could be a new article that you’ve written or a new piece of content that you think they’ll find valuable.
Why You Need to Follow Up Consistently on Outreach Email Campaigns
One of the biggest mistakes that bloggers make when they’re doing outreach is that they don’t follow up consistently. They’ll send out a few emails and then give up when they don’t get a response.
The truth is, most people are busy and they might not have time to respond to your email right away. That’s why it’s important to follow up on your outreach emails.
If you don’t hear back from someone after your initial email, send them a brief follow-up email a few days later. Mention something new in your emails, such as a recent article that you’ve written or a new piece of content that you think they’ll find valuable.
By following up consistently, you’ll increase your chances of getting a response from the people that you’re reaching out to.
Step #5: Keep Track of Your Outreach
As you start reaching out to more and more prospects, it’s important to keep track of your outreach efforts. That helps you see what’s working and what’s not.
For that, simply create a spreadsheet or use a tool like Google Sheets to track your progress. Include the date that you reached out to each prospect, the method of contact (email, social media, etc.), whether or not they responded, and any other relevant information.
Keeping track of your outreach will help you see what’s working and what’s not. It will also help you make adjustments to your outreach strategy as needed.
But how exactly do you track?
Well, to create a system that works for you, start by opening a Google Sheet (or Excel doc). With a reliable tracking tool, you can keep everything in one place and avoid the headache of sorting through a ton of different files.
Once you have your spreadsheet open, add the following columns:
- Date Reached Out: The date that you first contacted the prospect.
- Method of Contact: How you reached out to the prospect (email, social media, etc.).
- Response: Where you’ll track whether or not the prospect has responded to your outreach efforts.
- Notes: Where you’ll include any relevant notes about your outreach efforts. For example, if a prospect responds positively to your initial email but says they’re too busy to write a guest post right now, you would include that information in the notes column.
By tracking your outreach efforts, you’ll be able to see what’s working and what’s not and make adjustments to your outreach strategy as needed.
Top 6 Blogger Outreach Best Practices
Now, let’s take a look at some best practices that you can use to make your outreach more effective.
1. Customize your emails
When you’re doing outreach, it’s important to customize your emails, meaning that you should personalize each email so that it’s relevant to the person that you’re reaching out to.
For example, if you’re reaching out to a blog about fitness, make sure to mention something about fitness in your email. If you’re reaching out to a blog about fashion, make sure to mention something about fashion in your email.
2. Offer something of value
Remember, the goal of outreach is to offer something of value to the person you’re reaching out to. It could be a guest post, an infographic, a free eBook, or anything else that would be valuable to them.
3. Sign Up for Their Newsletters
One of the best ways to get on a blogger’s radar is to sign up for their newsletter. That shows that you’re interested in what they’re doing and that you’re willing to receive emails from them.
4. Share Their Content
Sharing a blogger’s content is a great way to show them that you’re interested in what they’re doing. When you share their content, make sure to tag them so that they know you’ve shared it.
5. Get Creative
There are a lot of different ways to do outreach. So, don’t be afraid to get creative with your outreach efforts. Try out different methods and see what works best for you.
6. Be Prompt in Your Responses
When you’re doing outreach, it’s important to be prompt in your responses, meaning that you should respond to emails and messages within 24 hours.
By following these best practices, you can make your outreach more effective and increase your chances of getting the results that you’re looking for.
How to Automate Your Blogging Outreach Campaigns
One of the best ways to improve your blogging outreach efforts is to automate your email campaigns. That way, you can focus on other important tasks and you won’t have to worry about manually sending out emails each day.
There are a few different ways that you can automate your blogging outreach campaigns. One option is to use a tool like BuzzSumo, which allows you to find influencers in your niche and contact them automatically.
Another option is to use a tool like Sendible, which allows you to create email templates and send out automated emails to your prospects.
By automating your outreach campaigns, you’ll be able to focus on other important tasks and you won’t have to worry about manually sending out emails each day.
You can also use tools such as Rangeflow to help you automate your outreach campaign. Rangeflow allows you to find bloggers in your niche and contact them automatically.
In conclusion, succeeding at blogging outreach can be a challenge, but it’s well worth the effort. By following the steps in this guide, you’ll be on your way to building relationships with influencers in your niche and growing your blog.
