What is a guest post outreach service?
A guest post outreach service is a great way to get your content published on high-quality blogs and websites. Guest post outreach companies specialize in helping you with the process of finding quality sites that may be interested, especially if they have niche topics related to your audience.
There are a number of reasons why you might want to use an agency. Maybe you don’t have the time or resources to do the outreach yourself, or maybe you want to focus on other aspects of your business.
Regardless of the reason, such an agency can help your business grow. Instead of spending hours (or even days) trying to find the right websites and blogs to approach, you can simply hand over the task to it.
How do guest post outreach services work?
The way it works is — you need to do is provide the guest post outreach service with some information about your business, including your target audience and the topics you want to write about.
Once the service has this information, it will start searching for websites and blogs that are a good match for your content. After that, it will contact the website or blog owner and try to negotiate a guest post-agreement.
If all goes well, your content will be published on a high-quality website or blog, giving you valuable backlinks and exposure for your business.
Questions to Evaluate while choosing the right guest post outreach service for your business
Choosing the right guest post outreach service for your business is necessary, as it determines the quality of the websites and blogs where your content is published.
Here’s what you need to keep in mind:
Do You Provide Your Link Inventory?
A quality service provider should have a list of pre-vetted blogs in their inventory for you to choose from.
Can Your Provide Samples of the Content You’ve Written & Links You’ve Secured?
When looking for such a provider, it’s important to make sure that they have experience writing the kind of content you’re looking for. A good way to do this is to ask for samples of their work.
In addition, you should also ask for examples of the links they’ve secured in the past. This will give you an idea of the quality of the websites and blogs where your content will be placed.
What is Your Turnaround Time?
Depending on your needs, you may want a dedicated guest posting experts that can get your content published quickly, or you may be willing to wait a bit longer for the right placement. Make sure to ask about the turnaround time before you commit to anything.
Do You Offer Any Guarantees?
Some of these companies offer a money-back guarantee if they can’t get your post published on a high-quality site. It is a good way to make sure that you’re getting what you paid for.
What Is Your Pricing Structure?
Guest posting services can vary widely in price, so it’s important to find one that fits your budget. Some services charge by the post, while others have monthly or annual plans.
Is There a Process in Place to Evaluate Content?
Readability, grammar, and style are important factors in determining whether or not your content will be accepted by a website or blog. Make sure to ask about the evaluation process before you submit your content.
Do You Provide any Reporting?
After your content is published, you’ll want to know how it performed. A good agency will provide you with detailed reporting on the number of views, clicks, and shares your content received.
How Many Content Revisions Do You Offer?
It’s not uncommon for content to go through several rounds of revision before it’s finally published. Remember to ask about the number of revisions that are included in the price.
Will the Content Only Include Links to My Site?
If you’re paying for a guest post, you’ll want to make sure that it includes links to your website. Some services will include one or two links as part of the price, but others will charge extra for additional links.
Do You Provide 100% Unique Content?
In order to avoid getting penalized by Google, it’s important to make sure that the content you’re paying for is 100% unique. A good guest posting service will be able to provide you with a plagiarism report to prove that the content is original.
Where Will the Link(s) Be Placed in the Content?
When your content is published, you’ll want to make sure that the links are placed in a strategic location. It is important for both SEO and conversion purposes. Make sure to ask about where the links will be placed before you commit to anything.
Can You Provide Case Studies & References?
If a guest posting service is worth its salt, they should have no problem providing you with case studies and references. This will give you an idea of their past performance and the results they’ve been able to achieve for their clients.
Can You Provide Reviews of Your Work?
Spend time reading reviews of the agency you’re considering as it gives you an idea of what others have thought about their experience.
To do this, you can search for the service on Google and read the reviews that come up. You can also check out third-party review sites like Yelp or Trust Pilot.
However, you need to avoid services with mostly negative reviews, as this is a sign that they’re not doing a good job.
Do it yourself
Alternatively, you can do your own guest posting outreach yourself. This may seem to be a time-consuming process in the beginning, but with the right tools, it can be more efficient and cost-effective.
Here are some resources to get you started:
- List of free guest post sites in 2022
- How to write high converting guest post outreach template
- Guest Post Guidelines
- Guest Blogging for SEO
- How to personalize outreach email
- How to find emails for outreach
- Best time to send guest post outreach emails
Also, read our Ultimate Guide to Guest Post Outreach.
